iPhone 17 Pro Max Prices Spike in Dubai

iPhone 17 Pro Max 2TB: In Dubai, Sold for Up to 14,000 Dirhams

Following the launch of Apple's latest flagship, the iPhone 17 series, the various models – especially the premium versions – quickly flooded online marketplaces. The most sought-after model is the 2TB storage iPhone 17 Pro Max, with an official list price of Dh8499 in the United Arab Emirates. However, advertisements for as high as 14,000 dirhams appeared on popular online platforms the day after its release.

This more than 1.5 times price increase demonstrates that the demand, though not yet peaked, has already initiated the usual premium price spiral. However, it is interesting to observe that this year's model introduction is not accompanied by as much frenzy as in previous years, at least based on the initial period.

The Sought-after Models: Pro Max with Large Storage

Undoubtedly, the greatest interest has been in the iPhone 17 Pro Max 1TB and 2TB versions, whose availability is limited, further increasing the price of used or newly re-labeled models on online marketplaces. Some advertisers ask as much as 14,000 dirhams for these devices, while others set a price around 11,000 dirhams. On Facebook Marketplace and other social channels, however, the 256GB and 512GB Pro Max models are more prevalent, for which traders typically ask a surcharge of 500–1000 dirhams.

It is worth noting that many who pre-ordered in time are still waiting for their device to arrive, as Apple’s official online store indicates that delivering new orders takes at least 2-3 weeks. Pre-ordering began on Friday, September 12, and stocks ran out practically within minutes.

Why is the Price So High?

The premium price is not only due to the product’s exclusivity but also the imbalance of supply and demand. The iPhone 17 Pro Max models with large storage are available in limited quantities in the first days, especially outside Apple Stores. Buyers who could not order in time but want to get their hands on the device as soon as possible are willing to pay more.

Another price-increasing factor is that the UAE remains a key market for Apple, attracting many international buyers – even by plane – to be among the first to get the latest models. On the release day, queues were already forming at 3:20 AM in front of Apple stores in Dubai, Abu Dhabi, and other cities.

Challenges with the Introduction of eSIM

Although the new models boast impressive technical specifications and design, there is a significant change that could be a deterrent for some markets: the iPhone 17 now exclusively supports eSIM. This innovation is not an obstacle for most users in the UAE, as local providers (Etisalat, Du) have long offered eSIM compatible packages. However, in other regions, such as Africa or Eastern Europe, this technology is not yet generally available.

This is also causing the usual buyer segment – who typically purchase in Dubai and then sell the devices in their home country – to be more restrained. Due to limited technical compatibility, demand from these markets is much lower than usual.

Loans, Installment Payments, Fintech Solutions

Instead of paying a premium price on the open market, more and more people are opting for alternative purchasing options. Some banks offer interest-free installment plans, and flexible payment providers like Tabby or Tamara have emerged, allowing buyers to pay for the iPhone in multiple installments.

Mobile network providers are also active: Etisalat and Du offer plans that allow the device to be paid for within the monthly bill. This is especially popular among the younger generation, who may not have enough savings to purchase the phone in one go but want to receive it immediately.

Price Competition and Future Trends

Though many are still trying to capitalize on the excitement of the first days, prices may stabilize in the short term, particularly if stocks expand and Apple can meet demand. Several merchants reported that current demand is not as strong as for previous generations, so they are hesitating before purchasing larger quantities.

However, if user feedback is favorable – especially regarding battery life, camera quality, and new iOS features – demand could suddenly surge, especially with the onset of the fall season.

Summary

The iPhone 17 series – especially the Pro Max models – have rekindled the familiar premium price cycle in the UAE. Dubai is an important market for Apple, where not only locals but also international buyers are eager to get the latest technology. The exclusivity of eSIM and alternative payment options have introduced new challenges and trends in the market.

The coming days and weeks will be crucial in determining where the price will move, how successful the new generation will be, and how merchants will adapt to new consumer behaviors. One thing is certain: Dubai remains one of the hottest technology hubs where the fate of new iPhones is decided on the first day.

(The article is based on statements from mobile store owners.)