Alcohol-Free Halal Beer Unveiled in Dubai
Alcohol-Free, Halal-Certified Beer Launches in Dubai
In the modern world, there is a growing emphasis on the demand for a healthy lifestyle and sustainable products. Consumers are paying attention not only to flavors but also to ingredients, production processes, and the cultural and religious compliance of food and beverages. This trend has led to the creation of Majlis Premium Arabian Ale, an alcohol-free, halal-certified beverage that was launched in Dubai. The product was inspired by a Russian expat's idea and is a modern reimagination of an ancient Arabian Peninsula recipe.
The Story and Inspiration of Majlis
The Midtown Factory company behind Majlis produces this non-alcoholic beverage using a unique technology that retains the flavor and complexity of traditional beers. According to the company's founder and CEO, the idea's roots can be traced to the ancient culture of the Arabian Peninsula.
"Thousands of years ago, people in the Arabian Peninsula made a drink that contained no alcohol, which was believed to aid digestion. It took two to three days to prepare, and travelers consumed it because it could sustain their energy levels for a long time," he explained.
The preparation process of Majlis follows this traditional method, but with technology, controlled yeast is used to ensure the product remains alcohol-free and meets halal standards.
The Meeting of Tradition and Modern Technology
The preparation of Majlis uses the same basic ingredients as traditional beers: malt, water, yeast, and hops. These ingredients together contain essential vitamins such as B1, B6, B15, C, and D. The difference lies in the production process: while alcohol is removed later in conventional brewing, in the case of Majlis, the entire process ensures the beverage remains alcohol-free.
"In the preparation of Majlis, we use patented technology that guarantees the drink remains alcohol-free at every stage. This method not only respects halal principles but also preserves the flavor and complexity of traditional beers," he explained.
The company has already passed the rigorous testing by the authorities of the United Arab Emirates and has been officially awarded a halal certificate.
Health and Natural Ingredients
Sergunin's idea originates not only from preserving traditions but also from personal considerations. Concern for his children's health led him to start creating healthier drinks.
"The idea came to me when I was buying drinks for my children. After checking the ingredients, I realized that most products were processed and unhealthy. So, I decided to create drinks that could be beneficial to everyone," he shared.
Majlis beverages contain no processed sugar; all sugar comes from natural sources. Nutrition experts were involved in developing the recipe to ensure the product is not only tasty but healthy as well.
Five Different Flavor Variations
Currently, Majlis is available in five different flavor variations, although Sergunin emphasizes that these should not be viewed as "flavors" but rather as "unique taste profiles." The drinks' taste profiles appeal not only to traditional beer enthusiasts but also to those seeking new taste experiences.
Majlis as an Energy Drink Alternative
Majlis is not just a non-alcoholic beer but also an alternative to traditional energy drinks. According to Sergunin, the drinks provide sustained energy, making them an excellent choice for those leading an active lifestyle.
The Meaning Behind the Majlis Name
The name Majlis was chosen for a reason. In Arabic, the word means "gathering" or "assembly," perfectly reflecting the philosophy behind the product.
"Majlis is not about partying; it's about coming together and enjoying our drink in unison," said Sergunin.
Opportunities for Global Expansion
Majlis aims to expand not only in the United Arab Emirates but also in other parts of the world. Launched in Dubai, one of the most culturally diverse regions globally, it is an ideal location for global expansion.
"The origin of the drinks is rooted in this region, and the UAE is the perfect place for global expansion due to its diverse population," Sergunin explained.
Summary
Majlis Premium Arabian Ale is not just a new product but an innovation that connects traditions with modern technology, promoting a healthy lifestyle with cultural and religious considerations. Presented in Dubai, Midtown Factory's alcohol-free, halal beverage opens a new chapter in the international beverage market, offering a product that is both delicious and adds value to consumers.
Thus, Majlis is not just a drink but a lifestyle that emphasizes community, health, and tradition. If you're ever in Dubai, it's worth trying this unique non-alcoholic beer and exploring the world of ancient Arabian Peninsula flavors.
