Virtual Shopping Extravaganza: Eid in Dubai
Virtual Plaza in UAE: 95% Discounts and Queue-Free Shopping for Eid
As the Eid celebrations approach, the United Arab Emirates is once again elevating the shopping experience to a new level - this time in a completely digital space. The Great Online Sale (GOS) has returned, in an entirely new, gamified format. This promotion offers the possibility to acquire holiday gifts, home decor, fashion items, or electronic devices with up to 95% off - all within a virtual shopping mall, without leaving the comfort of your home.
A Unique Experience in the Digital Space
This year, GOS is not just an ordinary online sale but an interactive shopping experience organized by the Dubai Festivals and Retail Establishment (DFRE). Participants can register on the fair’s official website by providing their email address, then selecting their own avatar to enter the virtual plaza.
With the help of the avatar, the digital space can be freely explored where we can browse various categories: fashion, home decoration, electronics, health, and beauty - everyone can find the section of interest. Behind each category are specific stores and brands, allowing shoppers instant access to current offers and discounted products from participating shops.
Prizes and Extra Discounts
Virtual shopping is not only convenient and exciting but can also be rewarding. Shoppers who explore at least five categories in the virtual plaza have a chance to win a grand prize of up to 100,000 dirhams or partake in bonus cash prizes worth up to 50,000 dirhams.
Additionally, they can find special coupon codes, unlocking further discounts in designated stores. Participating brands include names like 2XL, 6th Street, Amazon, babyshop, Jumbo, LEGO, Steve Madden, or The Watch House - offering a wide and quality selection.
Shopping of the Future: "Intraverse" Experience
The idea of the virtual plaza was born from the needs of younger generations, especially those who find digital experiences and gamification a part of everyday life. The organizers’ goal was to create an environment where Generation Z would enjoy shopping, exploring, and spending time - all in an innovative and entertaining space.
The experience is indeed unique: it is not a traditional online store, but a digital world where one can walk around with their own avatar, choose shops, and shop interactively. Although sometimes it requires a few minutes of waiting to enter the website, it only indicates that the interest is immense.
Eid in Dubai: Celebration on All Levels
GOS is not a standalone event but part of the Dubai Eid campaign, offering colorful programs across the city until April 6. The campaign is a collaboration between DFRE and Brand Dubai and includes events such as cultural programs, concerts, fireworks, family entertainment, as well as decorations and embellishments available city-wide.
Organizers have also thought of those looking to relax: several pop-up locations, such as the popular beach canteen, and special offers await visitors at leading hotels, making staycations during Eid more appealing than ever.
Summary
The Great Online Sale could mark the beginning of a new era in UAE shopping culture. The virtual plaza not only offers convenience and exclusive deals but also an experiential, gamified approach that fits perfectly with the expectations of a digitally-grown generation. If you haven’t tried it yet, it’s worth registering, exploring avatar shopping, and potentially enriching yourself with significant prizes. Celebrate in style, without queues and crowds - only in Dubai.
