UAE Requires New Advertising Permit for All

New Advertising Permit in UAE: What You Need to Know About the Mandatory Advertiser Permit

The United Arab Emirates is aiming to establish order in the world of digital advertising through new regulations. The newly announced Advertiser Permit will become mandatory for anyone sharing advertisement-related content via social media platforms, websites, or applications. The regulation will take effect within three months, but the permit will be free for the first three years.

Why is a new permit necessary?

The rapid growth of the digital advertising market and the increasing role of online influencers call for a more transparent and regulated environment. The UAE Media Council aims to keep advertisements within professional boundaries, protect consumers from misleading or unreliable ads, and introduce uniform regulation for digital advertising activities.

Who is required to have the permit?

The permit applies to anyone who shares advertisements or promotional content, regardless of whether it is paid or unpaid. This includes social media influencers, website operators, and advertisers through applications.

Exceptions: When is a permit not needed?

Entrepreneurs or individuals advertising their own products or services are not required to obtain a permit. However, if they commission another person for this task – such as an influencer or a marketing professional – that individual must possess the Advertiser Permit.

What business license is required?

To obtain the advertising permit, a valid business license authorizing the individual or company to engage in digital media or social media marketing is a prerequisite. This ensures that advertising activities are conducted in an official, regulated manner.

How long is the permit valid?

The Advertiser Permit is valid for one year and can be renewed annually. If the permit expires and is not renewed within 30 days, it automatically becomes invalid.

What does this mean for the digital community?

For social media users, influencers, and digital marketers, this regulation represents a new era. Through transparency and regulation, they can instill trust in followers and clients while ensuring that advertising content complies with UAE standards. Although some may initially perceive it as an administrative burden, in the long run, it could lead to market purification and the strengthening of quality advertising practices.

(Source of the article: UAE Media Council announcement.)