Meliha Dairy's New Laban Debuts for Ramadan
Meliha Dairy Brand's Innovation: Laban Introduced Before Ramadan
The Meliha dairy brand, hugely popular in the United Arab Emirates, has reached another milestone as the Sharjah Department of Agriculture and Livestock officially launched the sale of Meliha Laban at the second Al Dhaid Agricultural Exhibition. The introduction of the new product was held in honor of the upcoming Ramadan, and due to the brand's previous successes, there is already enormous interest surrounding the new dairy product.
The Success Story of Meliha Dairy
Meliha dairy previously made a splash in the UAE as customers lined up to get their hands on organic dairy products. The President of the Department of Agriculture and Livestock stated that the expansion of the product range is a direct result of growing demand. Meliha Dairy Farm has a daily production capacity of approximately 40,000 liters of milk, of which 16,000 liters of fresh organic laban are now available daily.
What Sizes is the New Laban Available In?
The laban is available in three different sizes:
a, 2-liter bottles
b, 1-liter bottles
c, 180 ml packages
The products can be found in Sharjah Cooperative Society stores from January 22, and wider distribution is expected across the country in the coming weeks.
New Products for Children
In addition to laban, Meliha Dairy Farm will also market new dairy products specifically for children by the end of January. These products are made with natural flavors and without artificial additives, making them an ideal choice for health-conscious parents. Meliha organic dairy products are unique in containing A2A2 protein, which is easily digestible and a safe choice for the whole family.
Sharjah: The Stronghold of Organic Food Safety
The ruler of Sharjah has declared 2025 as the "Golden Year," focusing on organic food safety initiatives. As part of this, the 'Ektifa' program aims to double the Meliha Dairy Farm's cattle stock to 8,000 by the end of the year, with plans to increase this number to 20,000 over the next three years. The planned expansion will enable the farm to meet local market needs and supply premium quality dairy products to the Persian Gulf markets.
Promoting a Healthy Lifestyle in the UAE
This initiative clearly reflects the UAE community's commitment to promoting healthy eating while supporting the government's efforts to provide high-quality and safe food to the population. The continuous growth in demand for organic products shows that an increasing number of people are turning toward healthy eating, which can contribute to the sustainable development of the local food industry in the long run.
Summary
The introduction of Meliha Dairy Farm's laban marks a significant step in the organic dairy market in the UAE. The new products, especially the additive-free variants for children, are expected to further boost the brand's popularity. The farm's expansion plans ensure that consumers can enjoy quality dairy products both domestically and in the region for the long term.
