Massive 11.11 Discounts Hit UAE Shoppers

UAE 11.11 Sales: Up to 90% Discounts and Gifts for Shoppers

The United Arab Emirates has kicked off one of the biggest shopping periods of the year: the 11.11 Singles' Day sale, offering massive price drops and exclusive deals both online and in traditional stores. The event, which originated in China and has grown into a global shopping festival, is also gaining increasing attention in the UAE. Local e-commerce giants, including Dubai-based noon.com and Amazon.ae, are hosting their largest discounts during this period, offering up to 90% discounts and gift packages.

noon.com's 11.11 Sale: The Biggest Discounts Yet

noon.com, one of the UAE's largest digital marketplaces, is holding its biggest 11.11 sale to date between November 7 and 12. Shoppers can receive up to 90% off across various product categories—from technology and fashion to beauty care and home goods.

In addition to the base discounts, noon offers an extra 11% off (up to a maximum of 111 dirhams) and “Buy One, Get One Free” deals on over a thousand fashion, home, and lifestyle products. Furthermore, the “Spin the Wheel” promotion allows customers to win cashback up to 100 dirhams.

Household items are priced as low as 1 dirham, with up to 70% off furniture, bathroom, and bedding items, 80% off sports shoes and clothing, and 70% off skincare and haircare products.

Tech enthusiasts are not left out, with 50% off mobile phones, smartwatches, and accessories, and gifts worth up to 1,599 dirhams with home appliances and premium TVs.

Special Offers from Restaurants – Dh5 Pizza to Dh9 Mandi

The shopping frenzy extends beyond online carts to the world of dining. Through noon.com, top UAE restaurants offer daily changing, extremely favorable deals: 5 dirham pizzas, 9 dirham mandi dishes, 16 dirham Cajun Crisper Boxes from Popeyes, and 10 dirham AlBaik menus attract shoppers.

Part of the campaign is the noon Minutes program, where discounts are up to 70% on electronics and gaming products, up to 90% on beauty and personal hygiene items, and grocery, drinks, and household accessories starting at just 1 dirham.

Amazon.ae: Millions of Discounted Products and Fast Delivery

Amazon.ae has also prepared a massive sale for the 11.11 festival, running until November 12. Customers can gain access to millions of discounted items—from daily necessities and fashion items to the latest electronics and home appliances, beauty care, and sports products.

Amazon places a strong emphasis on fast shipping: the Amazon Now service offers 15-minute delivery, with users receiving a 50% discount on their first three orders and 20% off all subsequent orders.

Moreover, shoppers are awarded a 50% discount from the Amazon Bazaar with the code BZR50, and special Dh10 items are available in the platform's bazaar segment. Sports and fitness enthusiasts can save up to 60% on sports equipment, 50% on sportswear, and 40% on fitness machines.

Jumbo Electronics and Eros Group: Focus on Technology

For tech shoppers, Jumbo Electronics has launched its 11.11 campaign, offering up to 50% discounts across major categories, along with an extra 10% instant discount through bank partners. The campaign features flash deal offers and special price points—like 111 dirhams or 1,111 dirhams—offering exclusive package deals.

According to a Jumbo spokesperson, online sales are expected to grow by 50% compared to last year, potentially accounting for about 20% of the company's November sales. The hottest categories again include smartphones, laptops, TVs, home appliances, and wearables.

Eros Group has also joined the campaign with offers starting at 111 dirhams.

More Than a Sale – Experience and Flexibility

11.11 sales in the UAE don't just focus on discounts but also the shopping experience and flexible payment options. Customers can take advantage of installment plans and interest-free deferrals through services like Tabby, Tamara, or local banks’ credit card schemes.

The event also provides an opportunity for customers to discover new brands, try both local and international products, and participate in interactive promotions that go beyond traditional discounts.

A New Festival of Shopping in the UAE

The 11.11 sale has become an international shopping celebration and gets special attention in the UAE, where online shopping and digital payments have surged in recent years. The younger generation now completes orders in minutes via mobile, while fast delivery and loyalty programs attract more customers.

As noon.com, Amazon.ae, Jumbo Electronics, and others compete for shoppers' attention, 11.11 has not just become a discount day but the biggest festival of digital commerce in the UAE—where technology, gastronomy, and everyday life go hand-in-hand with discounts.

Thus, the 11.11 sale is not just about shopping: it’s the time for year-end preparations, gift purchases, and community experiences. In Dubai and across the country, shopping malls and online stores come alive, turning these few days into a true festival of great deals.

(Source: Based on 11.11 sales.)