Mall of the Emirates: Celebrating 20 Years

Mall of the Emirates Turns 20 – A New Era Begins at Dubai's Iconic Shopping Center

One of Dubai's most well-known and beloved shopping centers, the Mall of the Emirates, celebrates its 20th anniversary this year. This special occasion is marked not only by a series of celebrations but also by a grand development project worth 5 billion dirhams, representing a new milestone in the world of shopping experiences and cultural programs. Over the two decades since its opening in September, the Mall of the Emirates has not only become a shopping destination but has grown into a lifestyle hub offering a complete experience.

The Beginning of a New Era: 5 Billion Transformation

The new developments at the Mall of the Emirates go beyond the opening of more than 100 new retail spaces. It includes a comprehensive modernization program aimed at meeting the changed expectations of visitors who are now seeking unique experiences, cultural content, and easy accessibility in one place.

The new wellness district, indoor-outdoor city area, and interactive entertainment opportunities all serve this purpose. Although the official unveiling of the developments is planned before the end of the year, some elements are already on display and available for trial.

The New Covent Garden – Elevating Art to a New Level

One of the shopping center's largest new attractions is the New Covent Garden, which includes a 600-seat theater. The venue opened for a "soft launch" in June and has since hosted several world-class performances.

Next to the theater is the first international branch of the world-famous London Pineapple Dance Studio, offering professional dance training and rehearsal opportunities for dance enthusiasts. This institution has served as a rehearsal space for renowned performers such as Madonna and Beyoncé.

Wellness, Gastronomy and Interactive Experiences

As part of the transformation, an entirely new wellness zone will be created, focusing on physical and mental rejuvenation. Visitors can unwind with yoga classes, meditation programs, or at a healthy smoothie bar after a busy shopping session.

The gastronomic offering is also expanding, with new restaurants, specialty cafes, and street food concepts bringing flavors from around the world to the heart of Dubai.

Celebration Month in September

For the 20th anniversary of the Mall of the Emirates, a full month of events has been planned. The celebrations begin on September 13th with a special fashion show under the Fashion Dome showcasing the 2025 fall/winter collection.

An exclusive presentation awaits attendees from 4 PM to 6 PM at THAT Concept Store, featuring a live DJ, juice bar, and a special culinary display. Following this, a public show under the dome will begin.

Aerial Dance and Extra Bonuses

On September 20th, a world-rare performance arrives at the Mall of the Emirates: the Bandaloop vertical dance troupe takes over the walls and facade of the shopping center, performing at 5:00 PM and 6:00 PM. Their unique feature is executing dance moves high above, suspended from the building, literally bringing the architecture to life.

On the same day, shoppers will receive 20 times Share points on purchases for only 24 hours – a unique opportunity for those looking to maximize their loyalty program benefits.

Unique Pieces from the AllSaints Workshop

From September 17th to 29th, visitors can enjoy a special creative opportunity. At the AllSaints fashion brand store, a pop-up workshop will be available, allowing customers to personalize their garments with the Mall of the Emirates anniversary logo or their ideas. This way, they can take home truly unique and irreplaceable pieces.

Meeting of Past and Future: The Legacy of Ski Dubai

The story of the Mall of the Emirates cannot be told without mentioning Ski Dubai – the Middle East's first indoor ski park. With five different difficulty slopes, a snow park, and penguin encounters, it remains one of the most visited attractions in the UAE.

This pioneering spirit and innovation are reflected in every element of the current transformation. Instead of building a new shopping center, the existing iconic location is being further developed, taking into account visitor needs, market trends, and future opportunities.

Summary

The transformation of the Mall of the Emirates represents much more than new shops or a fresh design. It is a conscious response to the expectations of next-generation consumers who now seek complex experiences, inspiring environments, and cultural connection points. Dubai continues to be one of the world's leading centers of innovation and lifestyle, and the 20th anniversary of MoE is further proof of this.

For those visiting Dubai in the fall, it is worth scheduling a walk—or even an entire day—at the Mall of the Emirates. New experiences, spectacular shows, and unique shopping opportunities will surely make the visit memorable.

(The article's source is the Mall of the Emirates press release.)