Invest in UAE's Leading Telecom Giant

Du Share Sale: How UAE Residents Can Invest in the Second Largest Telco

One of the most significant telecommunications providers in the United Arab Emirates, du (Emirates Integrated Telecommunications Company), has reached a new milestone: in September 2025, they announced the public sale of more than 342 million shares. This represents 7.5467% of the total issued shares. The initiative is open not only to institutional investors but also to the UAE public, offering a new opportunity for financial diversification, especially for those looking to secure a stake in a major player of the digital future.

What should be known about the background of the share sale?

The shares are not being issued by du itself, but by Mamoura Diversified Global Holding (formerly Mubadala Development Company PJSC), which currently holds a 10.0622% stake in the company. Du provides a range of services: mobile and fixed communication, broadband internet, entertainment content, and growing fintech solutions. Additionally, it places significant emphasis on cloud-based services, AI-driven analytics, advanced cybersecurity systems, and IoT integration.

The company's focus is on a digital-first approach supported by 5G and modern optical networks. This technological infrastructure and continuous innovation efforts make du's shares attractive to both retail and professional investors.

When and how to apply?

The public offering for retail shareholders began at 9 AM on September 8, 2025, and is expected to close on September 12. Investors thus have a five-day window to apply.

The price per share ranges between 9 and 9.9 dirhams, with the final price announced on September 15, 2025. This flexibility allows the offer price to be determined based on market demand.

Minimum application requirements

For the retail offering, the minimum application amount is 5,000 dirhams, which means this is the lowest entry point for share purchases. Thereafter, investors can increase their application in increments of 1,000 dirhams.

Shareholders are guaranteed a minimum allocation of 500 shares, provided the total number of applicants allows this within the available quantity. If there is an oversubscription, the allocated amount may be less.

Where and how to subscribe?

Interested parties can participate via multiple channels. The most convenient way is to apply online through the official Dubai Financial Market (DFM) platform at ipos.dfm.ae.

Applications can also be submitted via the following channels:

DFM App

DFM iVestor App

ipos.dfm.ae

Applicants will need the following documents and tools:

Active DFM investor ID (NIN - National Investor Number)

DFM iVestor card (activated with sufficient balance), or a banking connection

Available funds for subscription through the DFM payment interface

What is a DFM NIN?

The DFM NIN, or National Investor Number, is a unique identification number issued to investors by the Dubai CSD (Central Securities Depository). It is required for all transactions on the Dubai Financial Market, including share subscription.

How to apply for a NIN?

Several options are available:

DFM App - for individual investors (for those under 18, a legal guardian may apply)

eServices at www.dfm.ae - exclusive for companies

Dubai CSD customer service at the DFM trading floor - for all investors (Monday to Friday, 8:00 AM to 4:00 PM)

Authorized brokerage firms - for all types of investors, a full list is available on the DFM website

What is a DFM iVestor card?

This is a pre-loaded card that allows for the electronic receipt of dividends and can also be used to apply for IPOs, secondary share sales, or rights issues online. The card allows direct payment on the DFM platform, ensuring a fast and secure transaction.

When can trading of shares begin?

Investors participating in the offer can start trading on the DFM as early as Tuesday, September 16, 2025. Settlement for professional (qualified) investors will take place on Thursday, September 18.

Which banks can facilitate the subscription?

Shares can also be subscribed through the following financial institutions:

Emirates NBD

Abu Dhabi Commercial Bank

Abu Dhabi Islamic Bank

Al Maryah Community Bank

Dubai Islamic Bank

Emirates Islamic Bank

First Abu Dhabi Bank

Wio Bank

This ensures wide accessibility and simplifies the process for retail investors.

Why participate in the du share sale?

Du is not only present in the traditional telecommunications services market but also leads in introducing next-generation technologies in the UAE. Amidst growing demand for 5G, artificial intelligence, and cybersecurity, the company's strategic position is strengthening. Additionally, its financial performance and growth prospects provide a stable foundation for long-term investment.

Participating in the secondary share sale can be a great opportunity for those looking to diversify their portfolios and leverage the growth potential offered by the UAE's digitalization efforts.

The share subscription process is straightforward, transparent, and well-regulated. A technology company of this size opening its doors to retail investors could signify a new era in UAE's financial culture, especially for those who have so far missed out on the world of stock investments.

(Source of the article is Mamoura Diversified Global Holding (formerly Mubadala Development Company PJSC) announcement.)