Dubai's Luxury Homes in High Demand

Branded Residential Properties 40% More Expensive Than Traditional Ones

The market for branded residential properties in Dubai has shown remarkable growth in recent years, thanks to the continuous influx of wealthy international buyers. The average price per square foot is currently 3,779 dirhams, which is approximately 40% higher than that of non-branded properties. This premium price reflects the added value offered by projects associated with internationally recognized hotel chains, design brands, or famous developers.

Market Distribution and Developments

Most branded residential projects are located in Downtown Dubai (21 projects), followed by Business Bay (17) and Palm Jumeirah (16). Currently, 90 such types of developments are under construction, with a total of 30,384 residential units that will be completed in the coming years. Already, 54 projects have been completed, offering 18,100 ready apartments. The proportion of branded residential properties managed by hotel operators reaches 38% of the total market, indicating a growing demand for a luxury private living and hotel service combination.

Remarkable Prices and Sales Figures

In the first half of 2025, several records were set: the highest price per square foot reached 18,294 dirhams, while the most expensive unit was sold for 164 million dirhams in Jumeirah Asora Bay. In Dubai Marina, 1,320 branded residential units were sold for a total of 3.3 billion dirhams, while in Downtown Dubai, 773 units were sold totaling 5.68 billion dirhams.

New Entrants to the Market

Aman Hotels & Resorts entered the Dubai branded residential property market this year, immediately positioning itself at the highest price level with an average price of 13,195 dirhams per square foot. This instantly set a new benchmark in the premium segment.

Buyer Demographic and Demand

According to Henley & Partners, the UAE is attracting about 9,800 new millionaires this year, further boosting demand for luxury and branded residential properties. The continuous presence of wealthy international buyers ensures stability and long-term growth potential for the segment.

Summary

Dubai's branded residential property market has become a key player not only locally but globally as well. Behind the premium prices are not only luxury finishes and excellent locations but also the lifestyle, service standards, and investment security offered by the brands. Based on current trends, the market is expected to continue expanding, as the city remains a top destination for high-net-worth buyers.

(The article is based on Morgan's International Realty report.)