Dubai's Extended Shopping Extravaganza Until December 2

Dubai in Shopping Fever: Extended Super Sale Until December 2
Dubai is once again showing how to transform an ordinary shopping event into a true festive experience. The annually popular "3 Day Super Sale" is extended this year to align with the Eid Al Etihad holiday weekend, lasting until December 2. This event is the perfect opportunity for every shopper to take advantage of up to 90% discounts offered by more than 500 brands and 2,000 stores.
Extension that Delights Shoppers
The traditionally three-day sale begins on November 28 and will now run for five days. The extension coincides with the Eid Al Etihad holiday, which brings a four-day official celebration to UAE residents. With November 29 and 30 falling on a weekend, and additional public holidays on December 1 and 2, many people take time off to spend the entire five days relaxing and shopping. During this time, Dubai truly comes alive - malls are teeming with locals and tourists alike.
24-Hour Shopping Marathon at Dubai Festival City Mall
The opening of the event introduces a special novelty: Dubai's first 24-hour shopping marathon at the Dubai Festival City Mall begins on November 28. The event kicks off at 10 a.m. at Festival Bay, featuring spectacular show elements – live music performances, laser shows, moving entertainers, and flash sales. The first 500 shoppers receive a special Kiehl’s gift package, but the discounts don’t end there. Those spending at least 300 dirhams can participate in a raffle with the grand prize being a Toyota Urban Cruiser. Furthermore, early arrivals can also receive extra gift packages.
Brands Worth Visiting For
According to the organizers, significant price reductions can be expected across all major product categories. Whether it's fashion, beauty, lifestyle, electronics, home furnishing, or accessories, almost everyone will find what they're looking for. Participating brands include international and local names such as Michael Kors, Ted Baker, US Polo Association, E City, Virgin Megastore, Pottery Barn, Kipling, Steve Madden, Damas, Sephora, Muji, Watsons, Carters, or Al Futtaim Watches & Jewellery. This event is particularly appealing for those seeking premium quality products at more affordable prices.
A Shopping Experience Beyond Regular Sales
Dubai is not just famous for its discounts but also for turning such events into experiences. Shopping becomes not just a transaction but a festive program: families, groups of friends, and couples spend time in shopping centers, where, besides shopping, they can enjoy gastronomic and entertainment programs. Thanks to the long weekend, people aren’t in a rush, there’s time to browse, try, compare – and of course, shop.
What Does it Mean for Shops and the Economy?
Such clearance sales are beneficial not only to shoppers but also positively impact the economy. Retailers see an increase in traffic, inventory is refreshed, and the buying enthusiasm uplifts the entire retail sector. The National Day long weekend is especially suited for residents and visitors to spend more – as the festive spirit brings the desire for gifting, renewal, and indulgence.
Why Shop Now?
The combination of seasonal sales and the long weekend creates a kind of "perfect storm" for shoppers. Not only are prices low, but the selection of available products is abundant, as stores prepare for the end-of-year peak period. Those who plan wisely can even complete their Christmas and New Year shopping at the end of November, avoiding the December crowds.
Tourists Discover the Sale Too
Dubai, which already welcomes many tourists at this time, benefits from pleasant weather, rich program offerings, and excellent shopping opportunities globally. This extended sale presents another attraction for city visitors. The discounts are not limited to one location: thousands of stores have joined the program, so discounts can be found virtually anywhere in the city.
Summary
Dubai’s 3-day super sale this year is a perfect example of turning a simple commercial event into a celebration. The five-day sale timed with the long weekend, special experience programs, participation of premium brands, and the spectacular opening all contribute to making the event one of the city's most exciting shopping periods. Whether it’s local residents or tourists, everyone can find something at a favorable price – while immersing themselves in Dubai's unique festive spirit.
(Source: Based on the 54th Eid Al Etihad weekend sale.)
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