Dubai Taxi & Keeta Partnership Revolutionizes E-commerce

Dubai Taxi and Keeta Collaboration Boosts E-commerce

One of the major announcements at the Gitex Global 2025 technology exhibition was the strategic agreement signed between the Dubai Taxi Company (DTC) and Keeta, a food delivery application. The ambitious goal is to expand the fleet to 500 motorcycle couriers by the end of 2025, creating new jobs and further strengthening Dubai's position in e-commerce logistics.

At the dawn of a rapidly expanding sector

The e-commerce sector in the United Arab Emirates is experiencing explosive growth, especially in recent years, with 'last mile delivery,' the logistics of the final leg, becoming one of the most competitive sectors. Dubai Taxi has recognized this trend and is undergoing a strategic transformation that extends beyond traditional taxi services.

The collaboration with Keeta fits into this future-oriented vision: under the agreement, Dubai Taxi will provide not only vehicles but also drivers to support Keeta's logistics activities. The goal is to create a synergy that opens up new opportunities for both companies—not only in terms of revenue but also in technological and operational experience.

Job opportunities and economic impacts

The agreement is expected to create 500 new jobs in the motorcycle courier service sector, a significant result not only in the corporate sphere but also socially. Dubai's endeavor to diversify its economy and create new forms of employment takes another tangible step forward with this project.

According to Dubai Taxi, this development alone could generate more than 10 million dirhams in revenue in the first year, bolstered by the sector's continuous growth. The company's second-quarter report has already reported a 102 percent increase in revenue from motorcycle deliveries, reaching 18.2 million dirhams.

Keeta: A newcomer with rapidly growing presence

Keeta may not be an old player in the market, but it has quickly established itself in the city of Dubai. Currently operating approximately 150 motorcycles primarily for food delivery, the new partnership allows them to not only expand their fleet but also professionalize their logistics operations, supported by the operational structure Dubai Taxi has built over years.

For Keeta, this is not just a business opportunity but a strategic step forward, as Dubai Taxi's infrastructure and experience in urban mobility provide a critical advantage over competitors.

Dubai Taxi's new business vertical

Over the past few years, Dubai Taxi has gradually expanded its scope of activities. Beyond traditional passenger transport, the company now also operates electric vehicles, premium services, and a delivery motorcycle fleet in the market. The new vertical direction—delivery—is becoming an independent business unit, building a distinct strategic focus.

The goal is clear: to become the leading motorcycle delivery company in the region. To this end, the fleet is continuously expanding, and alongside the 500 Keeta motorcycles planned by the end of 2025, the entire motorcycle fleet could reach up to 3,000 units.

E-commerce: The growth backdrop

According to Statista research, revenues from online food delivery in the UAE are expected to exceed 5 billion dirhams by 2025, with an annual growth rate exceeding 3 percent in the coming years, approaching 6 billion by 2030. This dynamic growth presents significant opportunities for logistics providers.

Accordingly, Dubai Taxi is not only present in the market but actively shaping it. The infrastructure, technological background, and experience behind the new business sector enable DTC to enjoy a genuine competitive advantage.

Corporate vision and technological mindset

For DTC, Gitex Global 2025 was not just a showcase platform but an opportunity to present their long-term vision. According to interviews, the company sees the motorcycle delivery sector not only as profitable from a commercial perspective but also strategically important for the future of urban mobility.

The partnership with Keeta aligns well with this vision: an agile, digitally-minded startup meets an experienced player in urban mobility. The result: faster, more efficient, and more customer-focused services for Dubai's residents.

Summary

The collaboration between Dubai Taxi and Keeta exemplifies how a traditional urban service provider can successfully adapt to the challenges of the digital age. The agreement is not just a business decision about numbers but a well-considered response to the city's growing logistics needs. All of this in a dynamically developing city, where innovation is not a goal but a principle — Dubai continues to lead in smart mobility and technological integration.

(Source: Dubai Taxi Company (DTC) agreement.)