Dubai Retail Unites City’s Shopping Hubs

Dubai Retail to Unite Dubai's Shopping Scene Under One Brand

Dubai Holding Asset Management (DHAM), one of Dubai's major urban development and property management companies, has announced that its retail portfolio will now operate under a new unified brand name. The brand, called "Dubai Retail," encompasses over 40 shopping centers and lifestyle destinations spread across Dubai, serving both locals and tourists alike.

Background of the Brand Consolidation

This decision is backed by a significant merger in 2024: the fusion of Nakheel and Meydan within the Dubai Holding framework. The aim of this move is to increase efficiency, improve scalability, and achieve a sustainable competitive advantage in Dubai's retail sector. With the new Dubai Retail brand, they aim to continue operating popular commercial and leisure locations with a uniform image and strategic approach.

The New Brand's Portfolio

Dubai Retail comprises a total of 43 locations, representing 13 million square feet of gross leasable area, and hosts more than 6,500 retail units. The portfolio is categorized into three main sections:

1. Shopping Centers

The new unification involves 10 well-known malls, including:

Palm Jumeirah Mall (formerly Nakheel Mall)

Nad Al Sheba Mall

The Outlet Village

Circle Mall

Ibn Battuta Mall

Golden Mile Galleria

Bay Avenue

Bay Square

Dragon Mart

Al Khail Avenue (set to open soon)

2. Lifestyle Destinations

Out of the 15 locations, several function as true urban experience hubs, emphasizing not just shopping but also gastronomy, culture, and recreation:

Bluewaters

JBR (Jumeirah Beach Residence)

Palm West Beach

The Club at Palm West Beach

Vista Mare

Al Khawaneej Walk

Souk Al Seef

Souk Madinat Jumeirah

Boxpark

Last Exits

DXBIKE

Dubai Islands Beach

These locations have been consciously designed to offer appealing experiences for all age groups and seamlessly integrate into Dubai's ever-evolving urban structure.

3. Community Retail Centers

The 18 retail centers are located in residential areas, catering primarily to the primary shopping needs of locals:

Jumeirah Islands Centre

Jumeirah Park East Centre

Jumeirah Park Centre

Al Furjan Centre

Al Furjan West Centre

Badrah Centre

Remraam Centre

Shorooq Centre

Ghoroob Square Centre

Layan Centre

Mudon Centre

Serena Centre

Villanova Centre

Meydan Heights Centre

District One Centre

Discovery Gardens Centre

International City Centre

Al Khail Gate Centre

These centers are primarily aligned with residential areas, providing convenient and quick access for everyday shopping.

New Names and Branding Updates

Simultaneously with the announcement, Nakheel Mall has been renamed as Palm Jumeirah Mall, emphasizing its connection to the iconic Palm Jumeirah area. The new branding is not only reflected in names but also in the renewal of spaces and services, elevating the shopping experience to a more premium level.

Strategic Advantages and Future Perspectives

Dubai Retail stands out not just because of its current size but also for the deliberate strategy behind it. The goal is not only to maintain market share but also to ensure continuous growth and renewal. The entire ecosystem of Dubai Holding – including property development, asset management, and urban planning – supports the Dubai Retail brand in an integrated manner, enabling it to effectively adapt to the needs posed by a growing population, flourishing tourism, and innovative urban developments.

The brand's objectives include:

Personalizing and digitizing the shopping experience,

Increasing sustainability in operations,

and strengthening community engagement.

Conclusion

The establishment of Dubai Retail marks a new era in Dubai's retail sector. The unified brand name and its integrated operating model allow the city's retail and lifestyle destinations not only to continue growing but also to set an example in the region. Shoppers, tourists, and locals can all benefit from the quality offerings, unique destination experiences, and the leading-edge approach that sets Dubai prominently on the global commercial map.

(Source of the article: Dubai Holding Asset Management (DHAM) announcement.)