Celebrate Eid Al Etihad with Salik Rewards!

Salik Sweepstakes for Eid Al Etihad: Recharge Cards in the Spirit of National Pride

The national holiday of the United Arab Emirates, Eid Al Etihad, offers residents a chance to express pride in the country's history, development, and unity each year. Dubai is participating in the celebrations this year as well: the iconic toll management system, Salik, is contributing to community engagement with a creative and motivating campaign. A month-long sweepstakes has been launched, during which two recharge cards can be won weekly, with five winners per week. The initiative simultaneously entertains, informs, and serves as a reminder of the importance of the celebration.

Month-Long Festive Activities

Eid Al Etihad, or the UAE National Day, takes place on December 2nd, and in 2025, it will mark the 54th anniversary nationwide. The preceding month, known as National Month, began on November 3rd with Flag Day and is filled with colorful community, cultural, and national programs until early December.

Dubai aims for the festive period to be more than just a formality; it strives to be a genuine social and emotional experience. During the National Month, various events are organized, allowing people to share patriotic feelings, celebrate the country's successes together, and strengthen their national identity bonds.

Salik: Not Just Tolls but Community Engagement

The Dubai toll management company, Salik, has joined the National Month initiative in a unique way. Throughout the festive period, they post a weekly question on their official X (formerly Twitter) channel. Residents who correctly answer the questions have the chance to win two recharge cards worth 400 dirhams each—totaling 800 dirhams. Five winners are selected each week, so a total of twenty residents can benefit from the rewards over the four weeks.

Although no specific details have been disclosed about the questions, the interactive campaign aims to raise awareness of the significance of Eid Al Etihad and engage people in community celebration.

Why is This Initiative Special?

The city of Dubai and the UAE frequently exemplify how technological, infrastructural, and social developments can be combined into a community experience. Until now, Salik was primarily known as a technical system handling toll sensors, online account balances, and automatic deductions. The fact that a company operating such a system is launching its own campaign and actively communicating at a community level is great evidence of Dubai's social direction: everyone is part of the national celebration, regardless of their position or industry.

The presence of recharge cards as prizes is both practical and motivating. Those who actively use the Salik system understand the benefit of such a recharge value, especially for those who travel across different parts of the city daily.

Strengthening National Identity—One Step at a Time

The campaign is not only about the prizes but also about encouraging residents to reflect on the country's history, achievements, and values that have guided it over the decades. Although Salik has not disclosed the precise topics of the weekly questions, it is assumed they will relate to UAE history, cultural heritage, developments, and national symbols.

This is particularly important in a city like Dubai, where a significant portion of the population is foreign. Such activities help non-citizens connect more deeply with the country's culture and community life, making them feel genuinely attached, beyond mere work purposes.

How to Participate?

Participation is very simple: just follow Salik's official X account, monitor the current weekly question, and respond in the specified format. According to experiences so far, the campaign has drawn significant interest, as it’s not only about winnings but participating in something more than just a simple promotion—a communal experience of a national holiday.

Additional Festive Programs During National Month

Salik's campaign is just one part of the diverse series of events taking place across Dubai during National Month. Educational institutions, companies, community centers, and government organizations are preparing with various events: flag raisings, historical exhibitions, heritage programs, and community parades await visitors.

For Dubai, Eid Al Etihad isn’t just a red-letter day on the calendar but a real opportunity for the country to pause, reflect, and collectively celebrate its achievements in economic success, cultural development, or social cohesion.

Summary

The festive campaign launched by Salik perfectly fits Dubai's endeavor to integrate technology and community life. The sweepstakes offering recharge cards is not only practical but a genuine communal experience. Eid Al Etihad and the preceding National Month are excellent opportunities for every resident to deepen their connection with the country's past, present, and future—and potentially gain a prize along the way.

(Source based on Salik gift distribution.)