Why Do Tourists Spend Big in Dubai?

Why Do Some Tourists Spend Over 7,000 Dirhams on Dubai's Luxury Experiences?

The United Arab Emirates, particularly Dubai, has increasingly positioned itself as a stronghold of luxury tourism in recent years. A recent tourism report indicates that in 2024, more than 20 percent of travelers from the Commonwealth of Independent States (CIS) chose the UAE as their destination, with many spending over 7,000 dirhams per trip on premium accommodations and experiences.

But why do so many choose the Emirates, and how do data-driven marketing campaigns influence their decision?

The Power of Data-Driven Advertising

According to the 2025 Tourism Industry Guide from Yango Ads, targeted advertisements play a significant role in travelers' decisions. Of those planning trips, 41.7% use search engines, 21% pay attention to Telegram ads, and nearly 20% get inspiration from social media. This means the timing, placement, and content of ads have become crucial.

The personalized offers are not random: travel agencies, hotels, and short-term rental companies actively monitor user behavior, such as search history, geographic location, or guest reviews.

Dubai's Luxury Experiences That Captivate Tourists

Dubai is famous not only for its skyscrapers and desert adventures but also for world-class experiences like Atlantis The Palm, the Armani Hotel at the Burj Khalifa, or The Ritz-Carlton Abu Dhabi. These places offer not only high-standard accommodations but also private airport transfers, exclusive city tours, and personalized hospitality.

Adventure seekers can choose from skydiving, hot air balloon rides, or zip-lining at Jebel Jais mountain peak. Meanwhile, shopping and relaxation enthusiasts have access to customized shopping experiences, spa packages, and beachside relaxation.

A New Level of Personalized Luxury

Not only hotels but also providers offering unique vacation accommodations recognize the demand for personalized experiences. The demand for villa-type accommodations, beachfront apartments, and residences with panoramic views is continually growing. Guests seeking exclusivity often opt for private chefs, chauffeured cars, yacht rentals, or personalized desert safaris.

These companies craft individual programs based on travelers' preferences, be they honeymooners, families, solo adventurers, or business travelers. Thus, every stay becomes a unique experience perfectly tailored to travelers' expectations.

The Experience Worth the Price

Spending over 7,000 dirhams is no coincidence. The UAE, particularly Dubai, is not just a destination but an experience package that caters to every guest's needs in detail. This region becomes truly attractive due to its pleasant climate, visa facilitation, rich cultural offerings, and advanced infrastructure, enhanced by data-driven marketing and service providers' personalized approach.