Mixed Reactions to Facial Recognition System
The facial recognition access system introduced in one of the iconic buildings of Dubai Marina, the Marina Crown tower, has received mixed feedback from residents. Some residents welcomed the new system, which significantly reduces the risk of illegal subletting, while others shared unpleasant experiences. On social media, several residents complained about being locked out of their apartments for long hours due to communication issues between owners, landlords, and building managers.
The problems gained particular attention in a post by an Instagram user who claimed that several residents were unable to enter their homes for seven hours. This information quickly spread on social media, and many were anxiously waiting to see how the Marina Crown situation would be resolved. However, it later emerged that prior to the system's introduction, residents and owners were sent advance notices, which not everyone noticed in time.
The aim of the new facial recognition system is to enhance security and protect resident data. The building managers emphasized that the intention behind the development was to curb illegal subletting, which is an increasingly common problem in the Dubai Marina area. Renters now need facial identification for every entry and exit, thus entry into the building is based on stricter controls.
Opinions among tenants are divided: some believe facial recognition is a modern and effective solution, while others are concerned about privacy rights and the excessive use of technology. The facial recognition system may become increasingly available in many Dubai properties in the future, as Dubai continues to play a pioneering role in digital innovations.
With the introduction of the system, the Marina Crown case highlights that the application of new technologies brings not only security but also new dimensions in property management. It is important for tenants and owners to receive prior information about changes and prepare for potential technical difficulties, ensuring a smooth transition.
