Massive Discounts at Dubai Shopping Festival

Dubai Shopping Festival: insane discounts, lotteries, and 12-hour sales await shoppers

In the winter, Dubai often evokes images of pleasant temperatures, palm trees, luxury, and post-Christmas shopping. This year will be no different, as the Dubai Shopping Festival (DSF) officially kicks off on December 26 and invites both locals and tourists to a shopping frenzy that lasts for over a month. The DSF isn't just a series of promotions—it's a celebration that captivates every corner of the city while enticing visitors with massive discounts, sweepstakes, and exclusive events.

Thousands of brands, discounts up to 90%

During the shopping festival, over 1,000 brands and 3,500 stores join the campaign, making it virtually impossible to walk through a mall without encountering huge discounts. The official DSF promotional period starts on December 26 and runs through early February. Shoppers can expect discounts ranging from 25% to 75% at most stores, but the most spectacular event is the 12-hour sale on December 26, where discounts can reach up to 90%.

The 12-hour sale – one day only

The malls operated by Majid Al Futtaim (including the Mall of the Emirates, City Centre Mirdif, and City Centre Deira) will kick off the festival on December 26 with a 12-hour clearance sale from 10 AM to 10 PM. This sale is particularly popular because during this time window, certain stores offer discounts of up to 90%. Those who shop for at least 300 dirhams during this period can participate in a special lottery via the SHARE app, where the lucky ones may become 'SHARE millionaires'.

Shop, Scan & Win – citywide sweepstakes

One of the biggest attractions this year is the DSF Shop, Scan & Win promotion. Shoppers must spend a minimum of 300 dirhams at participating stores, then scan the QR code displayed in-store and upload their purchase receipt to the official platform. By doing so, they automatically enter a drawing where one brand-new Nissan Patrol SE T2 2026 model is raffled weekly—five lucky winners will take home the iconic SUV.

Exclusive campaign at Mercato Mall

The Mercato Mall offers its exclusive campaign to visitors. By scanning receipts of the amounts spent there, visitors can participate in a Mercato Mall-specific lottery, which runs until January 12. This is a unique opportunity for those who specifically choose this shopping venue, as it gives them even more chances to win.

More sweepstakes: cash prizes and point collection

The shopping frenzy doesn't stop at discounts. During DSF, several malls and partner programs launched their own sweepstakes:

Majid Al Futtaim Malls' campaign allows those who spend at least 300 dirhams at Mall of the Emirates, City Centre Mirdif, or City Centre Deira to enter a drawing where the grand prize is 1 million dirhams in cash.

Dubai Festival City Mall visitors can win up to 1 million Blue points through the Modesh and Blue Rewards programs if they also reach the minimum spending threshold.

Tickit program: In the DSF Golden Tickit campaign, launched by Dubai Holding, 38 lucky winners will receive 10,000 dirhams worth of Tickit points through automatic entry when shopping with partners.

Why is the Dubai Shopping Festival special?

The DSF is more than just a shopping campaign. It's a celebration of the city's unique lifestyle, featuring street decorations, musical programs, fireworks, and family events. The goal is not just for shoppers to acquire clothing, electronics, or home furnishings at discounted prices, but to experience a memorable community event.

During this time, Dubai transforms into a massive open-air mall where everyone can find offers that suit them. Night markets, streets adorned with Christmas lights, and musical events further enhance the experience.

Summary

The Dubai Shopping Festival 2025-2026 period takes shopping to a new level. Anyone visiting the city during this period is almost obliged to participate in the DSF. The price reductions, exclusive drawings, unique app-based sweepstakes, and the festival's atmosphere collectively create an experience that only Dubai can offer. Whether you're looking for a new outfit, a special Christmas gift, or just want a chance to win a car— everything is possible here. This year again, the DSF demonstrates why Dubai is considered one of the world's most dynamic and enjoyable shopping destinations.

(Sources: Based on a Dubai Shopping Festival announcement.)