Lamborghini's Electric Future: 2029 and Beyond
Lamborghini: First Electric Model Delayed to 2029 with Italian Production
Lamborghini, one of the world's most iconic luxury car manufacturers, is in no rush to launch electric cars. The brand's CEO, Stephan Winkelmann, confirmed that the company's first fully electric model will debut in 2029, even though 2028 was previously mentioned as a target date. According to Winkelmann, the luxury sports car market is not yet ready for a complete transition to electric vehicles.
Why is Lamborghini's EV Delayed?
Lamborghini's decision to postpone its first electric model to 2029 is strategic in nature. "We don't think that 2029 is too late for electric cars. In our segment, the market simply won't be ready for this technology in 2025 or 2026," Winkelmann said at Lamborghini's headquarters in Sant'Agata Bolognese. The CEO pointed out that the needs of Lamborghini's customer base and the characteristics of the luxury sports car market require a different pace.
Ferrari, Lamborghini's biggest Italian rival, plans to unveil its first electric model in the last quarter of 2025, indicating that electromobility is spreading quickly but not uniformly.
Lamborghini's Current Strategy: The Hybrid Era
While Lamborghini's first fully electric car still seems distant, the company has already begun transitioning to hybrid technology. From 2024, Lamborghini's lineup will consist entirely of hybrid models. The three main models are:
1. Urus SE SUV – The iconic SUV's new hybrid version, combining performance and sustainability.
2. Revuelto sports car – The company's new hybrid super sports car that continues Lamborghini's traditions combined with modern technology.
3. Temerario sports car – A model introduced in summer, representing the pinnacle of luxury car manufacturing, priced over $315,000 excluding taxes.
With these models, Lamborghini ensures that customers experience the dynamics and environmentally friendly solutions offered by hybrid technology while maintaining the brand's characteristic performance and luxury.
Still "Made in Italy"
Lamborghini emphasizes the importance of continuing to manufacture its cars in Italy. Whether hybrid or upcoming electric versions, all models are produced at the Sant'Agata Bolognese factory. This traditional Italian manufacturing site not only guarantees quality but also nurtures the brand's cultural heritage.
Market Challenges and the Future of Luxury Sports Cars
While sustainability is gaining increasing global attention, customers in the luxury sports car segment continue to focus on traditional values – performance, design, and driving experience. Winkelmann's stance is that Lamborghini will not risk advancing technologically if the market is not yet prepared for this shift.
Summary
Lamborghini follows a deliberate, long-term strategy: first strengthening with hybrid technology, then entering the electric vehicle market in 2029. The decision is based on the unique needs of luxury sports cars and the demands of its customer base. The brand continues to prioritize performance, innovation, and traditional Italian manufacturing, ensuring that the Lamborghini name remains synonymous with luxury and performance in the future.
