Labubu Fever: UAE's Newest Sensation!

Labubu Fever in the UAE: Why Is It So Popular?

In recent months, a tiny but iconic figure, Labubu, has embarked on a conquest of UAE stores and homes. This little monster with spiky hair, wide eyes, and a mischievous smile, originating from Hong Kong, has now captivated both children and adults.

What was once just a funny little figure has become one of the most sought-after products in UAE retail networks. Labubu keychains line up at supermarket checkouts, their prices ranging from 3 to 300 dirhams, depending on their size and quality. They come as plush toys, plastic pieces, and even light-up or sound-making versions.

But it’s not just the keychains that are making waves. Labubu-themed cakes, ice creams, and chocolates are also immensely popular. They have become essential elements of birthdays and family gatherings, where kids hesitate to cut into the perfectly decorated Labubu cake. Bakeries such as Occasions Cakes UAE or Gateau Gourmet offer online ordering and home delivery, with prices starting from 200 dirhams.

On the ice cream front, the Frozen Factory made a breakthrough: according to their Al Zahia store, Labubu ice creams have become a real hit. Parents are quickly inquiring about them, with some even calling to check if they are in stock to ensure they don't miss out.

In Sharjah, a popular discount store has turned into a real haven for Labubu fans. Plush toys, keychains, and snacks need to be constantly restocked because they are snatched up almost immediately. In toy stores, both official and locally produced Labubu plushies are available in various sizes.

Why has it become such a sensation? According to people, the character’s expressive, playful design and trends seen on social media equally contribute. Labubu gifts showcased by influencers, haul videos, and decorations further drive demand.

Therefore, the Labubu fever is not just a simple trend; it has become a shared experience that connects families, friends, and even entire school communities. In the UAE, it’s for certain: whether it's a cake, a toy, or a scoop of ice cream, Labubu brings a smile to everyone’s face.

(The source of the article is the history of Labubu plush toys.)