E& Embarks on a Strong 2026

Strong Start for e&: Growth, Stability, and Digital Dominance

One of the leading telecommunications and technology players in the United Arab Emirates, e& has started the year 2026 with outstanding results. The first-quarter figures clearly show that the company not only operates stably but is also capable of adapting to the rapidly changing economic and technological environment. A revenue increase of 15.16 percent and a customer base exceeding 248 million already lend significant weight to the company's performance, but the details paint an even more interesting picture.

Balance of Revenue Growth and Profitability

E&'s consolidated revenue reached 19.4 billion dirhams in the first three months of the year, marking a 15.1 percent growth compared to the same period of the previous year. This pace is considered particularly strong in a market where the telecommunications sector is already seen as mature.

Net profit amounted to 2.9 billion dirhams, a 3.9 percent increase. It is important to note that this figure no longer includes the one-time profit realized in 2025 from the sale of a data center business. This indicates that the current growth reflects true organic performance, not the result of one-time effects.

EBITDA – or earnings before interest, taxes, depreciation, and amortization – grew by 16.5 percent, reaching 8.6 billion dirhams. This is a particularly important indicator as it well demonstrates the profitability of core activities and operational efficiency.

Explosive Expansion of Subscriber Base

One of the most striking growths can be observed in the number of customers. E&'s total subscriber base increased by 30.8 percent, reaching 248 million users worldwide. This signifies not only quantitative growth but also shows that the company is successfully expanding internationally.

In the UAE market, which remains one of the company's most important bases, the number of subscribers rose to 16.6 million. This growth is primarily driven by the demand for advanced network services and AI solutions integrated into customer experience.

The demand for digital services continues to rise, especially in an environment where remote work, online education, and digital business models play an increasingly significant role. E& not only follows this trend but actively shapes it.

Technological Focus and the Role of Artificial Intelligence

A central element of the company's strategy is investment in next-generation technologies. The integration of artificial intelligence into customer service systems, network optimization, and data processing have resulted in significant efficiency gains.

This not only plays a role in cost reduction but also improves customer experience. Automated systems ensure faster response times, personalized services, and more stable operations.

Dubai and the UAE, in general, have become one of the global centers of digital innovation, and e& plays a key role in this. Without the company's infrastructure and services, many modern digital solutions simply would not function at this level.

Resilience in an Uncertain Region

The current geopolitical and economic environment cannot be called stable, yet e& has been able to maintain its growth trajectory. One reason for this is the diversified operational model that extends not only to the UAE but also to several international markets.

The company places particular emphasis on risk management and business continuity. This is especially important during periods when disruptions or uncertainties arise in the region.

In recent times, the stable operation of digital infrastructure has been crucial for both the economy and society. E& ensured that network operations remained smooth, thus supporting businesses, education, and daily communication.

International Expansion and Diversification

The international presence expansion is one of the main drivers of e&'s growth. The company is not only functioning as a telecommunications provider but is increasingly appearing as a digital platform and technology partner in various markets.

This diversification reduces risks and opens up new revenue streams. In addition to traditional mobile and internet services, cloud services, fintech solutions, and data-driven services are gaining more importance.

Global presence not only brings financial benefits but also provides an opportunity for the company to integrate and further develop experiences from various markets.

Prospects: Stable Growth Path

The company's prospects remain positive. The stable economic environment of the UAE, ongoing technological investments, and increasing demand for digital services all contribute to long-term growth.

E&'s goal is clear: not just to follow but to lead digital transformation. The company is building infrastructure and services that form the foundation of the future economy.

Dubai plays a crucial role in this process as a global innovation center attracting more technology companies and investments. E&'s presence and developments further strengthen this position.

Summary

E&'s first-quarter results clearly show that the company is not only a stable but a dynamically growing player in the global digital economy. A revenue of 19.4 billion dirhams, a profit of 2.9 billion dirhams, and a 248 million subscriber base all indicate that the strategy is working.

The combination of technological innovation, international expansion, and operational efficiency creates a foundation that can be built on in the long term. E& is not just a telecommunications provider but a central element of a digital ecosystem that defines the future of the UAE and Dubai. img_alt: Etisalat by e& Branding Signage at Dubai International Airport.