Celebrating Two Decades of Dubai RTA

Dubai RTA Turns 20: City Celebrates with Gifts and Discounts

One of the United Arab Emirates' most successful and impactful governmental institutions, the Dubai Roads and Transport Authority (RTA) celebrates its twentieth anniversary this year. Over the past two decades, the RTA has not only modernized Dubai's transport system but has created world-class infrastructure and services that have become iconic within the emirate. A series of celebrations marking the anniversary promises unique experiences—residents and visitors can expect plenty of surprises and discounts throughout November.

A Month-Long Celebration Across Dubai

The RTA's anniversary campaign spans an entire month, where celebratory events can be found at different transport hubs, online platforms, and through partner companies. The purpose of these activities is not just to celebrate but to promote RTA services and engage the community in the vibrant city life.

Gifts and Activities in Community Spaces

One of the standout initiatives will occur on November 1st, when so-called 'RTA20' stands will be set up at multiple locations, such as BurJuman metro station and Al Ghubaiba bus station. At these pavilions, participants will have 20 seconds to grab as many prizes as possible within an enclosed area. Prizes include electronic gadgets, sweets, and other surprises.

On the same day, photo opportunities will be available—giant art frames and photo booths will await visitors at BurJuman station, where pictures taken can also be downloaded digitally. Under the 'Balloons and Smiles' program, cheerful animators, balloons, and communal activities will welcome passengers at various stations (e.g. Onpassive metro station or Sobha Realty tram stop) from 9 to 11 AM.

Attention Tram Fans – Exclusive Gift Booklet Awaits

Regular Dubai Tram users are in for a special treat. Between October 22 and November 2, there’s a chance to win the Entertainer UAE 2026 book, featuring over 10,000 'buy one, get one free' offers valid across the country. This coupon book is a valuable gift for many, filled with discounts for restaurants, entertainment venues, hotels, and more.

Tourists Are Not Forgotten – Festive Welcome at the Airport

The RTA has also considered tourists during the celebrations. From October 28 to November 1, arrivals at Dubai International Airport (DXB) can receive a welcome package, participate in a photo challenge, and potentially be featured on RTA's official social media pages. This initiative is a gesture of good will and symbolizes Dubai's hospitality.

Gifting and Information at Metro Stations

From November 1 to 15, three prominent metro stations—BurJuman, Union, and Mall of the Emirates—will feature ENBD pavilions where both gifts and information will be available to visitors. Here, visitors can learn about the Go4it card, a joint ENBD and RTA bank card for mass transit solutions, and obtain gift items.

Exclusive nol Cards – For Collectors and Travelers Alike

Throughout November, limited edition RTA anniversary nol cards will be available at every metro station. These cards, featuring unique designs, are not just for travel but can also serve as souvenirs—appealing to both locals and tourists. This step reinforces RTA's commitment to promoting urban mobility culture.

Online Shopping and Cinema Ticket Discounts

The transport campaign extends beyond physical spaces: RTA is active in the digital domain as well. Between November 1 and 5, a 20% discount on Roxy Cinemas movie tickets is available using the RTA20 promo code. During the same period, the same discount applies on the Noon online shopping platform, making the festive season even more attractive to shoppers.

Why Participate in the RTA Celebration?

The 20th anniversary of Dubai RTA is not just a nostalgic look back at past achievements but a celebration pointing to the future of a modern city. RTA is committed to continuously enhancing the convenience, safety, and experience of city dwellers—an approach faithfully reflected in the anniversary events.

For those who regularly use public transport, this period can be particularly advantageous: gifts, discounts, experiences, and community activities await. The occasion also offers a chance to pause and appreciate the vast development Dubai's transport system has undergone over the past two decades.

Summary

The 20th anniversary of the Dubai RTA is not merely a milestone for the institution but a celebration for the entire city. Whether it's snagging a prize at a metro station, enjoying a special cinema experience, engaging in a photo challenge at the airport, or acquiring a limited edition nol card—all elements reflect the RTA's vision of building a livable, innovative, and accessible urban transit system. The celebration is not just memorable but a call for active participation, open to all—whether as tourists or residents.

(Source of the article is a press release from Dubai's Road and Transport Authority (RTA).)