Salik Sees Revenue Boom with Dynamic Pricing

Salik Revenue Surpasses 750 Million AED in Q1 - New Gates and Dynamic Pricing Fuel Growth

The year 2025 has commenced robustly for Salik, the operator of Dubai's road toll payment system. In the first quarter, the company achieved total revenues of 751.6 million dirhams, marking a 33.7 percent increase compared to the same period last year. This outstanding result is attributed to several factors: the opening of new toll gates, the introduction of dynamic time-based pricing, and increased revenues from fines.

New Gates and Time-Based Pricing

In November 2024, two new toll gates – Business Bay and Al Safa South – became operational, generating significant traffic growth. The time-based pricing introduced in January 2025 further boosted traffic: during peak hours (with a fee of 6 dirhams), 39.3 million paid crossings were recorded, while in less busy periods (4 dirhams), 107.5 million crossings were registered. Even during the night, a toll-free period (1:00–6:00), there were 11.2 million crossings.

Revenue from Fines and Secondary Sources

Revenue from fines increased by 16.2 percent, reaching 68.4 million dirhams in the first three months, contributing 9.1 percent of the total revenue. The number of net violations (accepted fines minus rejected ones) reached 786,000, showing a 15 percent annual increase.

Salik also recorded significant growth from secondary revenue sources. Parking partnerships with Emaar Malls and Parkonic generated a total of 2.8 million dirhams, while tag activation fees grew by 17.4 percent, reaching 11.5 million dirhams.

Future Plans and Expansion

Salik aims not only to maintain revenues but to increase them dynamically. The company is exploring new opportunities, such as introducing personalized tags for corporate clients with custom designs or messages. In addition, Salik expanded its operations beyond Dubai in the first quarter: through a five-year collaboration with Parkonic, e-wallet payments became available at over 107 parking locations across various UAE points.

Stable Growth and Sustainable Mobility

According to the company's leadership, based on the first-quarter data, an annual revenue growth of 28–29 percent is a realistic expectation. The goal is to create long-term value and ensure the global provision of sustainable, smart transportation solutions. The barrier-free parking system, the introduction of new technologies, and the expansion of partnership networks all serve this endeavor.

Dubai's toll infrastructure thus not only facilitates urban mobility regulation but has become a crucial economic pillar in the city’s digital and sustainable development strategy. Salik's example shows how a simple toll system can evolve into a complex and profitable mobility ecosystem.

(Source: Statement from Salik PJSC.)