Engaging Gen Z Workers in the UAE
How to Attract and Retain Gen Z Employees in the UAE?
Generation Z (born between 1997 and 2012) has entered the workforce and is fundamentally transforming the world of work. Their meme culture, social activism, and value-driven outlook demand a work environment that rethinks traditional methods. Forecasts suggest that by 2025, Gen Z will make up 27% of the global workforce, making it crucial for UAE companies to understand their expectations.
1. Values and Goals: More Than Just Pay
According to McKinsey, Gen Z places more importance on goals and values than a high salary. They seek work that aligns with their personal values and makes a real impact on the world. An example is a logistics company that based its onboarding process on inspiring storytelling. They demonstrated how their services aid global disaster response, showcasing the real meaning behind their work.
2. Autonomy and Freedom to Experiment
MIT Sloan research suggests that Gen Z performs best when they are given the opportunity for independent experimentation and creativity, supplemented by mentorship. Growing up in the "do it yourself" (DIY) culture, they naturally value autonomy.
3. Hybrid Work Options
Gen Z members do not want to spend five days a week in the office, but fully remote work isn't ideal for them either. They appreciate the flexibility of remote work but still need face-to-face interactions to aid mentoring and team building.
4. Learning and Feedback: The Power of Reverse Mentoring
The Harvard Business Review highlighted Gucci's example, where they created a "shadow board" of young employees, resulting in a 136% revenue increase over four years. Gen Z not only wants to learn but also to actively engage in the company's strategic decisions.
The Key to Gen Z Motivation
To attract and retain Gen Z, three fundamental factors are necessary: purpose, autonomy, and growth opportunities. This generation seeks a workplace where they can feel that their work matters and where they can unleash their creativity while continuously learning.
For UAE employers, this poses a tremendous opportunity: Gen Z employees are not only adapting to a changing world but actively shaping it. By responding to these demands, companies can not only attract Gen Z talents but also foster a dynamic, innovative workforce capable of transforming organizational operations.
