Emirati Dialect Reserved for Emirati Citizens

Only Emirati Citizens to Use Emirati Dialect in Media – New Guideline to Protect Cultural Identity

The United Arab Emirates has introduced a significant change in public communication regulations: only Emirati citizens can use the Emirati dialect in the media, whether in advertising, statements, or any other public appearances. The goal of this decision is not to restrict language use or national attire, but to present these cultural symbols within appropriate frameworks, preserving their authenticity and dignity.

Why was this measure introduced?

According to official information, the regulation was prompted by increasing misuse and misinterpretation, especially in advertisements and social media content. The Emirati dialect—one of the country's most important cultural heritages—has often appeared distorted, stereotyped, sometimes in completely foreign contexts, without authentic background or genuine understanding.

Officials believe that improper language use and attire not only mislead the audience but also weaken the experience and respect for the Emirati identity. Hence, the new regulation aims to restore the importance of authentic cultural representation, particularly in language and dress.

The significance of the Emirati dialect and attire

The Emirati dialect is much more than a mere vernacular: it is a living linguistic heritage that carries the memories of centuries. The expressions, idioms, and unique grammatical forms conceal a nation's history, values, and collective memory. Similarly, Emirati national attire is not just clothing, but a visual manifestation of self-identity, pride, and traditional values.

Authorities emphasized that wearing national attire in the media is only permitted if worn by an actual Emirati citizen. This restriction also serves the purpose of ensuring that viewers, listeners, and readers receive an authentic impression of the UAE's cultural norms.

The goal is not exclusion, but protection of cultural status

According to policymakers, the regulation does not aim to limit the creative expression or presence of other nationalities but rather to provide cultural protection in a time when globalization and digital content production are rapidly altering cultural representations. The fast-paced media consumption and often viral content can easily distort the symbols of specific ethnic groups.

Past abuses and future direction

During the Federal National Council meeting, several past abuses were discussed, where the presentation of national identity did not meet reality. Officials stated that steps have been taken against those involved, although specific sanctions were not disclosed. According to a recently introduced internal regulation, no one can speak in Emirati dialect about official projects or social campaigns unless they are an Emirati citizen wearing national attire.

Summary

The new media policy is part of the UAE's effort to preserve its unique national identity in a rapidly changing world. The regulation does not seek to prohibit but to protect: safeguarding the Emirati language and attire from becoming mere visual tools or fashionable accessories. The decision conveys a clear message: the respect and authentic representation of cultural heritage stand above all – whether in advertisements, public appearances, or any media content.

(The article source is a statement from the Federal National Council (FNC).)