Dubai's Branded Residences Set Record Prices

Dubai's Luxury Real Estate Reaches New Heights: Record Prices in Branded Residences

Dubai's real estate market has once again proven itself as a global leader in luxury investments. The city now attracts not only private investors but also an increasing number of institutional investors, especially in the branded residences segment, which currently produces an average price 42% higher than non-branded properties. This new reality not only increases investor interest but also sets new price standards in the city.

What is a "Branded Residence"?

Branded residences are properties designed and operated by globally renowned luxury brands—often in collaboration with hotel chains or designer brands. These projects not only offer unique design and high-end services but also embody prestige. In Dubai, these properties represent a new category: not just homes, but investment assets, lifestyle statements, and flagships of the premium real estate market.

Record Prices and Elite Projects

By the end of 2024, the average price of branded residences in Dubai reached 3,288 dirhams per square foot, while non-branded units were only 2,321 dirhams. The most expensive project was the Bvlgari Residence on Jumeirah Bay Island, priced at 10,668 dirhams/m², closely followed by:

Atlantis Resorts – 9,387 dirhams

Dorchester Collection – 7,539 dirhams

Baccarat – 7,211 dirhams

Four Seasons Hotels and Resorts – 6,829 dirhams

The rest of the top 10 list also boast impressive figures:

Armani – 5,736 dirhams

One & Only Resorts – 5,155 dirhams

Six Senses Hotels & Resorts – 4,879 dirhams

Bugatti – 4,682 dirhams

The Ritz-Carlton Hotel – 4,342 dirhams

Market Growth and Investor Interest

The number of branded residential units sold in the second half of 2024 increased by 48% over the same period last year, rising from 5,153 to 7,628. Currently, Dubai hosts 132 branded projects, totaling 43,085 units. Among these, the most expensive sale occurred at 275 million dirhams, with a record price per square foot reaching 17,235 dirhams.

There are currently 1,282 branded apartments available for immediate occupancy, with a total value of 6.88 billion dirhams. An additional 6,346 units are still under construction, with an estimated value exceeding 24.9 billion dirhams.

Why Dubai?

Dubai consistently surpasses traditional luxury real estate markets such as Miami, New York, Phuket, or London. The reasons are clear: stable economic policy, tax-free environment, long-stay opportunities, and world-class infrastructure all contribute to the city's global appeal.

Branded residences are particularly advantageous for all stakeholders:

For developers, these projects mean higher prices, faster sales, and prestige.

Investors enjoy premium quality of life, excellent returns, and potential for capital appreciation.

For brands, they provide new revenue streams and global presence.

Summary

Dubai not only follows international luxury real estate market trends but also sets them. The rise of branded residences has opened a new dimension in the real estate market where elegance, comfort, exclusivity, and investment value go hand in hand.

Through its continuously evolving offerings and investment-friendly environment, Dubai has permanently cemented its place among the world's most important luxury real estate hubs—in fact, even surpassing them in many respects.

(The article is based on a statement from the CEO of Morgan International Realty.)