Dubai RTA Celebrates 20 Years with Surprises

20 Years of Dubai RTA: Celebrating with Surprises for Commuters and Tourists

The Dubai Roads and Transport Authority (RTA) celebrates its 20th anniversary this fall and marks this significant occasion with a month-long series of events for residents, commuters, and visitors. The RTA not only plays a crucial role in operating transportation infrastructure but also actively contributes to Dubai's urban quality of life, now thanking the shared journey of the past two decades with various prizes, gifts, and discounts.

RTA's Role Over the Past Two Decades

Founded in 2005, the RTA has become pivotal in shaping and developing the city’s transportation system. The Dubai Metro, Tram, smart parking systems, road developments, and sustainable transportation solutions are all associated with this organization. This anniversary is not just a milestone but also a celebration of how Dubai has become one of the metropolises with the most modern urban transportation in the world.

Festive Activities for Every Traveler

The program series, which began on October 22, aims to engage the city's residents and visitors alike, whether they are employees commuting by metro, tourists landing at the airport, or tram passengers.

Regular users of the Dubai Tram, for example, between October 22 and November 2, have a chance to win the Entertainer UAE 2026 booklet, containing over 10,000 'buy one, get one free' offers on various restaurants, accommodations, and leisure activities.

Airport Photo Challenge: Experience Right Upon Arrival

From October 28 to November 1, the Tourist Photo Challenge at Dubai International Airport (DXB) provides visitors with unique welcome packages and an opportunity to take special photos. These can be shared on Instagram, tagging @rta_dubai, earning participants gifts and online exposure on RTA's official platform.

The campaign includes a special airport stamp and a 'polaroid-style' photo frame, allowing visitors to start their stay in Dubai with memorable experiences.

Gifts Galore at Metro and Bus Stations

From November 1-15, visitors can head to ENBD pavilions at BurJuman, Union, and Mall of the Emirates metro stations to receive various gifts and learn about the Go4it card, which combines transportation and financial services.

An exciting experience awaits those near the Al Ghubaiba Bus Station or the Insurance Market metro station on November 1. In the so-called RTA20 booth, participants have 20 seconds to collect as many gifts as possible, among them, electronic devices and chocolates.

Giant Photo Shoot and Smiley Surprises

On November 1, BurJuman metro station awaits passengers with special decorations. Photos can be taken in giant artistic frames and digitally obtained at one of RTA’s on-site photo booths. The 'Balloons and Smiles' event will also take place that day at multiple locations, including Onpassive metro station, Sobha Realty Tram station, and the Umm Ramool Customer Happiness Centre.

Exclusive Discounts and Limited Edition Nol Cards

At Roxy Cinemas, from November 1-5, a 20% discount is offered on movie tickets for those using the RTA20 promo code. The same code offers a 20% discount on online purchases ordered through the Noon platform, also available for a few days only.

RTA also seeks the attention of collectors and transportation enthusiasts: from November 1-30, limited edition nol cards, which provide not only functional value but also aesthetic beauty, will be available at all metro stations.

Transportation as Experience and Urban Connection

Transportation is part of everyday life, but the RTA’s 20th anniversary proclaims it can be much more. Experience, connection, urban identity—all appear in this campaign. The organization's goal is not just to provide infrastructure but also to strengthen community spirit, experience-based travel, and urban harmony.

With this initiative, RTA conveys a message: every journey counts, every passenger is valuable, and every day is an opportunity for a city and its people to become closer.

Summary

Dubai Transport Authority's 20th anniversary is not merely a date on the calendar but a milestone spotlighting the progress the city has achieved in transportation. The celebration, filled with gifts, discounts, sweepstakes, and experience-based events, well demonstrates that Dubai is not just the city of the future, but it offers a livable and lovable milieu in the present—for each traveler.

So for those visiting Dubai in late October or early November, it's worth keeping an eye on RTA's events, as transportation during this period truly becomes a celebration.

(Source of the article: Dubai Roads and Transport Authority (RTA) on its 20th anniversary.)